Updated Jun 24, 2026
Overview
The Analytics tool summarises your published site’s traffic with headline metrics, a trend chart, and breakdown tables.
Headline metrics
- Pageviews - total pages viewed.
- Unique visitors - distinct visitors, counted without cookies.
- Sessions - individual visits.
- Bounce rate - the share of single-page visits.
- Average session duration - how long visits last.
Each headline metric is shown alongside a comparison to the previous period, so you can see whether things are trending up or down.
Live visitors
A live badge shows how many distinct visitors have been active in the last few minutes.
Breakdowns
Tables break your traffic down by:
- Top pages - your most-viewed pages.
- Referrers - where visitors came from.
- Countries, devices, and browsers.
- Not-found pages - URLs visitors hit that don’t exist, useful for spotting broken links worth a redirect.
Availability
Analytics are available on the Grow and Scale plans. On Launch, the dashboard shows a locked state.