Visitor tracking and GDPR compliance

Why Promino analytics are privacy-friendly, and how cookieless tracking helps with GDPR.

Updated Jun 24, 2026

Overview

Promino’s analytics are designed to be privacy-friendly. Because they don’t use cookies or store personal data like IP addresses, they make privacy compliance much simpler than traditional analytics.

No cookies, no personal identifiers

  • No tracking cookies are set, so visitors aren’t followed across sites.
  • IP addresses are never stored. A visitor count is derived from a one-way, daily-rotating fingerprint that can’t be reversed or used to identify someone.
  • Country is determined at the edge without retaining the IP.

Promino honours Do Not Track and Global Privacy Control browser signals, and supports an opt-out, so visitors who prefer not to be measured are excluded.

Because the built-in analytics don’t use cookies or store personal data, you generally don’t need a cookie consent banner for them. Note that if you add Google Analytics, that is a separate, cookie-based tool that only loads after a visitor accepts cookie consent.

Data retention

Raw events are automatically deleted after 90 days. This is general guidance, not legal advice - review your obligations for your audience and region.

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