Set up redirects

Overview

Redirects send visitors from one URL to another. They’re essential when you rename a page, restructure your site, or retire an old link - so nobody lands on a missing page.

Create a redirect

1. Open Redirects for your site.
2. Enter the source path - the old URL on your site, for example /old-pricing.
3. Enter the destination - where it should go, such as /pricing or a full URL.
4. Choose the status code (see below) and save.

301 vs 302

• 301 - a permanent redirect. Use this when a page has moved for good; search engines transfer ranking to the new URL.
• 302 - a temporary redirect. Use this when the move is short-term.

How redirects are applied

Redirects are applied at the edge, so they take effect quickly across your live site. Find broken links worth redirecting by checking the not-found pages report in Analytics.